The gig economy has encouraged many people to turn their hobbies into viable
businesses. But if you’re a maker who sews tote bags, bakes cakes or hand-pours
candles, it’s not always clear when your hobby stops and your business begins. And
when that line blurs, how can you make sure your business grows the right way?
To help, we’ve pulled together some key factors to consider when determining
whether your hobby is ready to go pro. From the start, a solid business structure is
important. Depending on your chosen structure, you may need to file for a tax ID
number, obtain a business credit card and separate your personal and business
finances. You’ll also want to decide on a formal name and brand to set your
company apart from the competition.
And you’ll want a site that can grow with your business. A great website builder
should enable you to add products and services easily. It should also allow you to
update your site with new content without making your site look clunky or confusing
for visitors. It should offer a range of tools, from blog and landing page templates to
ecommerce options and payment processing. And it should be easy to create a
consistent, connected look with your current brand assets and style.
It’s also worth looking for a builder that supports your growth. The best builders
don’t require major system changes when you add features. They expand
capabilities by adding modules that work on their own or connecting to a variety of
outside service providers. So, for example, if you need to install a calendar or unique
checkout, the best systems allow you to choose the best tool rather than forcing you
to stick with a single all-in-one solution that can’t meet your needs.
Finally, a good builder should let you customize and edit your site in ways that fit
your natural workflow. It should also give you the power to change things on the fly
with real-time drag-and-drop editing. This makes it easy to see how your changes
will look and get the right result, without having to search through a list of code to
find the correct class or div.
As you look for a builder that can handle your future plans, keep an eye out for AI-
powered tools. The best ones are designed to streamline your work, complement
your creative vision and improve with you. So, for example, when choosing a
website builder, look for one that offers AI-powered site analysis and a robust,
intuitive editor with real-time previews. That way, you can focus on your craft, not
the technical side of things. Then, when you’re ready to take your hobby to the next
level, you’ll know exactly how your site will grow with you.

Want to know how I built my website?
Check out my recent post on all-in-one sales and marketing tools and what I think of it.
Check out my recent post on sales funnels and what I think about them. Are they still worth it?

I'm Phillip Dawkins, a digital marketer and entrepreneur who traded 80-hour weeks and corporate dead-ends for the freedom of building online businesses.
After serving our country in the military and grinding through years of call center management, I discovered the power of digital marketing to transform not just my own life, but the lives of ordinary people seeking financial freedom.
Today, I help everyday entrepreneurs leverage the right tools and systems to build thriving online businesses – because everyone deserves a shot at living life on their own terms.
Phillip Dawkins
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